→ Chinese Social Media: SantaClausOfficial
200 million reached with #checkinginxmas
→ Integrated Marketing: Helsinki Airport
2.3 billion reached worldwide with #LIFEINHEL
→ Chinese Social Media: ThisisFINLAND
66% increase in WeChat followers
→ Event Management: Hartwall Long Drink
Over 20 Chinese media representatives
→ Media Relation & Advertising: Istanbul Emaar Mall
50 000 Chinese Travellers Reached
→ Influencer Marketing: House of Lapland
Over 1.5 million views in China
→ Media Collaboration: Xinhua CNC and Lapland
600 million reached in China
→ Media and PR: Finnish Education Promotion
20+ journalistic media reports