Market Growth Program

Is your business seeking to grow in China?

As an already established business in China, the main problem remains - where and how do I grow my revenues and/or profits? 

Marketing is the most important tool for growth. It involves product development, sales, communications and smart pricing and distribution of products and services to customers.

It is also the single most difficult business task to solve. There are no easy answers, especially in a highly competitive and huge market like China.

We at Waitan have helped our customers in China for years. Through these experiences, we have created an overall framework for business growth through marketing. Furthermore, we have programmed this framework into a multi-phased project, where we explore the opportunities and barriers for growth, identify potential problems and how to solve them, and finally, come up with a concrete action plan to enable growth in the Chinese market. 

Step 1: Current State Analysis

In the first stage, we focus on identifying the opportunities and barriers for growth. We do a holistic analysis of your marketing in China and give an overview of the key improvement areas. 

At this stage, we can provide:

• Industry-specific Market Research 

• Products and services analysis

• Marketing communications analysis

• Distribution channels analysis

• Pricing trends analysis

• Consumer/buyer identification and segmentation

• Competitor analysis

• Brand positioning analysis

Step 2: China Market Growth Roadmap

In the second stage, it is essential to create a concrete roadmap towards growth based on the initial analysis. 

At this stage, we can provide:

• Marketing strategy consultation

• Marketing development planning

Step 3: Development: Taking Actions

In this stage, it is all about implementation. We believe that growth  is an ever-improving cycle: hypothesize, test, learn. Different activities on the roadmap require different time frames. Every company's implementation might look different. We want to make sure that you are doing the right things at the right time with the resources you have. In case you also need a helping hand in operations, we are happy to consult with you and offer additional solutions. 

• Marketing planning

• Daily marketing operations

• Sales channel support

• Partnership and reseller network management
  
  

Step 4: Sustainable Growth

Growth in a series of successful small steps and small wins that aim for long term growth. It is  crucial to remember some actions that might not be feasible in the short term but are critical in the long-term. It is also important to remember that temporary short term failures do not impact potential long-term gains.