Student Marketing and Education Export in China

Media and PR: Finnish Education Promotion

About StudyInFinland

StudyinFinland(SiF) is a program managed by the Finnish National Agency for Education (OPH), to globally promote Finnish higher education. Together with the Embassy of Finland in Beijing and Consulate General of Finland in Shanghai, the official Team Finland group is jointly working on programs and projects related to Finnish education promotion in China.

The Campaign

With studying in Finland getting increasingly popular in China, we wanted to have a joint campaign gathering attention from potential applicants, newly admitted students, graduate Chinese alumni, partners and scholars, as well as media here in China. 

A social media campaign #MyStudyinFinlandStory was successfully executed during the whole application season, using peer tone of voice to introduce the real experience of studying in Finland. Then in the spring time when new offers are sent to admitted students, we work together with the Embassy, Consulate and OPH to jointly host “Welcome to Finland” events in Beijing and Shanghai, extending a warm welcome to all the new students, also showing the highlights of Sino-Finland higher education cooperation in the context of 70 years of diplomatic relationship between the two countries. 

We helped from campaign and event planning, to the event execution and management, and also all issues related to media on-site reception and pitching.

Results

The campaign and offline events have drawn positive feedback from all participants, especially the graduated alumni and new students, providing both a ceremonial and information session before their journey to FInland starts. Media were also reporting the events of Sino-Finland education exchange after the event, including China Daily, Beijing Daily, Sanlian Weekly, iFeng, and more.

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