Influencer Campaigns & KOL Management
Both influencers and Key Opinion Leaders (KOL) are individuals who have a significant number of followers in different Chinese social media channels. Utilizing their social media channels, influencers and KOLs reach a large number of potential customers and persuade their opinions about a product or a service.
In the China digital marketing environment, influencers and KOLs have a bigger role in the overall marketing mix than in many other markets. The influencer industry in Chinese social media is highly developed and commercialized. With our experience in working with influencers and key opinion leaders, we can help your brand choose the right influencers, avoid fraud, and get the most out of campaigns across different Chinese social media platforms.
Through our network of Chinese social media influencers with a focus on Nordic products and services, we can make sure you reach your target audience efficiently. As an agency, we manage a unique influencer network which consists of Chinese influencers living in the Nordics.