Digital Marketing
Digital and content marketing is the process of designing and sharing content tailored to a specific audience utilizing different digital technologies and online marketing methods such as SEO, advertisement or social media channels.
Media use in China is dominated by mobile and digital tools with a heavily localized set of channels and apps. The content created for the different channels has to be localised for the Chinese market instead of just simply being a translation of your foreign marketing materials. The visual content needs to be both fresh and adjusted to the local culture, and the choices of channels must be precise to add credibility.
With your company message and needs in mind, we can help you with everything from localizing your brand message to choosing the optimal channels, as well as creating the content and monitoring the outcomes of your campaigns. Our goal is to make sure that your brand message and communications stay consistent through all of your channels.
