Crisis Management
While crisis management is a service we specialize in, our preventative strategy that aims to avoid encountering these problems in the first place means this is something we do not frequently encounter.. Our extensive track record of managed marketing campaigns and communication strategies has never resulted in a client finding themselves in crisis management mode.
We work very hard every day to keep that track record. We analyze how brand identities, corporate communications and advertising campaigns created for Western markets might be received by the Chinese audience. Our team of experts identify potential liabilities early on during the planning stage and understand how to tweak the message to prevent a crisis from emerging.
