Brand Development
When entering the China market, it is important to make sure your brand communicates the unique selling points of your company or product. Despite your brand being a market leader in your home market, sometimes re-branding your product or company for a new market entry is needed. We are here to help you every step of the way, beginning with analyzing how to utilize the strengths of your existing brand and launching the new brand in China.
When creating your brand for the China market, we go beyond creating the Chinese name and new colour scheme. How a brand is positioned in the marketplace is crucial for any product or service. Holistically positioning your brand across the market using everything fromChinese social media to sales channels is a cornerstone of this process.
